Not every lead that misses the 70% rule is dead.
A two-day live novation and follow-up lab
Learn how to tell when a rejected wholesale lead may still have another path, keep the seller conversation open, and stop the right opportunity from slipping through the cracks.
+ replay for a limited time
How many leads have you walked away from too soon?
You run the numbers, make the offer, and the seller wants more than the wholesale formula allows. So the conversation ends.
Sometimes the lead isn’t dead. Wholesale is just the wrong strategy for it. And sometimes a good lead goes quiet because nobody followed up.
The Deal to Done Lab gives you a clearer way to take a second look, and a simple way to keep the right leads moving.
A four-step way to look at a lead
Recheck the lead
Spot when a rejected lead deserves another look.
Open another path
Talk about another possible option without confusing the seller.
Track the next move
Record what was said and plan the next right action.
Keep the lead moving
Use the right strategy and steady follow-up so the lead doesn’t disappear.
Two live days. One clear progression.
Day two builds on day one, so plan to attend both.
See the deal differently
- Why getting stuck is usually a clarity problem, not a confidence problem
- What the 70% rule protects, and where it falls short
- The basic difference between wholesaling and novation
- A side-by-side look at the numbers on the same property
Keep the opportunity moving
- How to keep the seller conversation open when the cash offer doesn’t work
- Why follow-up is a systems problem, not a discipline problem
- What a dependable follow-up process needs to capture and prompt
- Live Q&A with both coaches
This Lab is for you if you…
Are reviewing leads
You’re talking with sellers, but some conversations stop as soon as the wholesale number doesn’t work.
Are curious about novation
You want to understand the basics before deciding whether deeper training is right for you.
Need a system
Your leads, notes and follow-up live in your memory, notebooks, spreadsheets or too many tools.
Want a real deal pipeline
You want practical guidance that connects the deal strategy with what has to happen behind the scenes.
- Both live sessions
- The Deal to Done Lab workbook
- Replay access for a limited time
- A seat at the HER Table community
Where deal strategy meets the systems behind it
Dawn Simmons is a real estate investor and novation coach with 20 years of experience in insurance and finance, working alongside small business owners. For the past six years, she’s also owned and run her own wholesale business and has closed more than 42 deals. She brings the deal strategy, the seller conversations and the novation perspective, and she helps investors look at the property, seller, market and numbers before choosing an exit strategy.
Marisol Ortiz is a real estate investor who owns rental properties and an Airbnb. She brings more than 20 years in IT, systems, project management and technical support, and she’s a GoHighLevel expert who knows the platform inside and out. She helps women investors set up the follow-up, automations and systems behind their businesses, so promising leads don’t depend on memory, sticky notes or scattered tabs.
Together, they connect what happens inside the deal with what has to happen behind it.
Questions you might have
Do I need to understand novation before I come?
No. The Lab covers the fundamentals. Some familiarity with wholesale offers or seller leads will help you follow the examples.
Will I know how to complete a novation after two days?
No, and we want to be honest about that. This is a focused introduction to spotting possible novation potential, comparing basic numbers and knowing what needs a closer look. It’s not a complete transaction training.
Will the sessions be recorded?
Yes. You’ll get access to the replay for a limited time after the Lab. We still encourage you to join live so you can ask your questions in real time.
When are the sessions?
The Lab runs Nov 9 & Nov 10. Both sessions start at 6 PM ET Daily.
Two live days with Dawn and Marisol, the Lab workbook, a replay for a limited time, and a seat at the HER Table community from the moment you join.
You’ll confirm your dates on the checkout page before you pay.