HER Table Presents
Beyond the 70% Rule
A Two-Day Live Novation and Follow-Up Lab
Learn how to recognize when a rejected wholesale lead may still have another path, continue the seller conversation, and keep the right opportunity from slipping through the cracks.
CHOOSE ONE COMPLETE SESSION
October 19 and 20 at 2 PM ET (or)
October 26 and 27 at 6 PM ET
Beyond the 70% Rule
A Two-Day Live Novation and Follow-Up Lab
Learn how to recognize when a rejected wholesale lead may still have another path, continue the seller conversation, and keep the right opportunity from slipping through the cracks.
CHOOSE ONE COMPLETE SESSION
October 19 and 20 at 2 PM Eastern (or)
October 26 and 27 at 6 PM Eastern
How Many Leads Have You Walked
Away From Too Soon?
You run the numbers, make the offer, and the seller wants more than the wholesale formula allows—so the conversation ends.
Sometimes the lead is not dead. Wholesale is simply
the wrong strategy.
Beyond the 70% Rule shows you how to take a second look, explore another path, and keep promising leads moving.
Inside the Lab, You’ll Learn This Four-Step Process:
Two Live Days. One Clear Progression.
Day One: See the Deal Differently
Understand what the 70% rule protects and it's limits
Learn the basic difference between wholesaling and novations
See a side by side number comparison on the same property
Day Two: Keep the Opportunity Moving
Keep the seller conversation open when the cash offer doesn't work
See why good leads disappear when follow-up depends on memory
Learn what a dependable follow-up process must capture and prompt
This Lab is for You If You...
Are Reviewing Leads
You are reviewing leads or talking with sellers, but some
conversations stop as soon as the wholesale number does not work
Want to Understand Novations
You want to understand novation basics before
deciding whether deeper training is right for you
Need Systems
Your leads, notes, and follow-up are spread across
memory, notebooks, spreadsheets, or multiple tools
Want to Create a Deal Pipeline
You want practical guidance that connects the
deal strategy with what must happen behind the scenes
Choose Your Access
General Admission
One-time payment
$27
Both live training sessions
Beyond the 70% Rule Reference Guide
Access to HER Table Community
VIP experience
$97
Everything in General Admission
One-hour VIP Deal Hot Seat after Day Two
Five deals submitted
Beyond the 70% Rule VIP Workbook
MEET YOUR COACHES
DAWN SIMMONS + MARISOL ORTIZ
Where Deal Strategy Meets the Systems Behind It
Dawn, a real estate investor and Novatians Coach, brings the deal strategy, seller conversations, and novation perspective. She helps investors look beyond a single formula and evaluate the property, seller, market, and numbers before choosing an exit strategy.
Marisol, a real estate investor with more than 20 years of experience in IT, systems, project management, and technical support. She helps women real estate investors organize the follow-up and technology behind their businesses so promising leads do not depend on memory, sticky notes, or scattered tabs.
Together, they connect what happens inside the deal with what must happen behind it.
HER Table
Frequently Asked Questions
Do I need to understand Novations before attending
No. The Lab introduces the fundamentals. Some familiarity with wholesale offers or seller leads will help you follow the examples.
Will I know how to complete a novation after two days
No. This is a focused introduction to recognizing possible novation potential, comparing basic numbers, and understanding what needs further evaluation. It is not a complete transaction certification.
Will the sessions ne recorded
No. Both sessions are live, and there is no replay. Choose the complete schedule you can attend.
What happens in VIP
VIP includes a one-hour Deal Hot Seat immediately after Day Two, the VIP workbook, and the opportunity to submit a deal for consideration. Five submitted deals will be selected for live review. Submission does not guarantee selection.
How long will it take each day?
Both general sessions will run about one hour or less. Day two VIP session will run an additional hour immediately after the general session.
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